Wawa - Mary Kate McDevitt

Wawa Valentine's Campaign

I had the pleasure to create lettering for Wawa's Valentine's Day TV spots. The lettering was animated in house at the agency Loaded Pixel.

Agency: Loaded Pixel Creative
Client: Wawa
Art Director: Bobby Reed


Wawa - Mary Kate McDevitt


We wanted to keep the lettering style simple and legible but still playful enough to reflect the characteristics of the blended beverages with subtle hints of dimension and rounded characters. 


This was especially a blast to work on because in Philadelphia, Wawa is kind of a big deal.

Wawa - Mary Kate McDevitt
Wawa - Mary Kate McDevitt

See the commercial in action below. The bonus is this played during the Philadelphia Eagles Super Bowl Championship Parade commercials.