I was asked by Goodby Silverson & Partners to create lettering for Nintendo's "Play As You Are" campaign. These ads are geared towards art, fashion and puzzle related games available on the 3DS. It's fun seeing the ads on TV, magazines and around the web.
Art Director: Kelly Grubb
Agency: Goodby Silverson & Partners
"Play as you Are" is meant to welcome gamers who aren't interested in the typical video games.
I kept the lettering simple but wanted to incorporate some illustrative elements to tie the concept in.